Offering Coupons and Discounts

Utilizing coupons and discount codes for your LMS can be both a useful tool to entice potential customers and a headache to maintain.

The usage of coupons and discounts has been a marketing practice for decades. Major companies like Coca-Cola have used them for decades. You probably still get coupons from numerous establishments in the mail.

SaveMyCent reports that 80% of consumers are more likely to shop from a new brand if a discount coupon is offered. They also report 145.3 million Americans will use coupons in 2021.

The statistics support the use of offering discounts to potential customers, but the question is do you need them for your learning management system?

Pros of Using Coupons and Discount Codes

The obvious pro to using coupons and discounts is to entice people who may be interested in purchasing your products. Offering an exclusive deal gives people an incentive to purchase a product sooner rather than later.

Picture of coupon/promotional code

Some of the benefits to using coupons and discounts include:

  • Attract new customers and increase revenue
  • Re-engage current customers and build trust
  • Differenitates you from the compeition by offering something they don’t
  • You can use the data from coupon offerings to further personalize your marketing efforts

Consider the Cons

A major problem with the online coupon industry is the sharing of coupon codes. Many of us have likely come across a website where users post their code for other people to (hopefully) use.

Some other cons of using coupons and discounts include:

  • Lose traffic to your site from users leaving to search for a coupon code
  • If users feel they are not getting the best deal, they will not buy right then, leading to a loss in sales
  • It’s a time-consuming process with a learning curve
  • Customers may become reliant on codes, reducing the value of your brand

Taking away coupons after you’ve been offering them can also backfire. JcPenny saw a 23% drop in sales in 2012 for getting rid of their coupon campaigns. If you plan to offer them, keep in mind your users will notice if you take them away.

Too many coupons

Should You Use it for Your LMS?

If leveraged correctly, coupon and discount codes can be beneficial for your learning management system.

It’s more about HOW you use coupon codes, rather than IF you should use them.

Plugins like our Coupons & Discounts for LearnDash make it easy to implement specific codes to target users and restrict where and how many times they can be used. We provide documentation that walks you through how to add coupons to your LearnDash course(s) and how to implement them to customers.

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